Verifi INFORM 3.0 is here – a powerful tool that can save your business thousands of dollars in lost revenue.
Chargebacks are one of the biggest headaches for online merchants. When customers dispute charges, you not only lose the sale but also face additional fees and penalties. The good news is that Verifi INFORM 3.0 offers a smart solution to this problem.
In this comprehensive Verifi INFORM 3.0 guide, I’ll show you exactly how to use this platform to protect your business. You’ll learn how to set up the system, implement best practices, and reduce your chargeback rate by up to 75%. Let’s dive in and transform how you handle payment disputes.
What is Verifi INFORM 3.0 by VISA?
Verifi INFORM 3.0 by VISA is an order and dispute management platform that helps merchants prevent chargebacks before they happen. Think of it as an early warning system that catches problems before they become expensive disputes.
The platform works by creating a direct communication channel between you, card issuers, and your customers. When a customer calls their bank about a transaction, INFORM 3.0 shares detailed order information in real-time. This transparency often resolves confusion without escalating to a formal chargeback.
Click here for more information.
Key Benefits of Using Verifi INFORM 3.0 for Chargeback Management
Here’s what makes this platform special:
- Real-time data sharing – Order details are instantly available to banks and customers
- Automatic dispute deflection – Many complaints get resolved without becoming chargebacks
- Direct credit capability – You can issue refunds immediately to solve problems
- Comprehensive transaction data – Includes pricing, order numbers, tax info, and device details
Understanding the Verifi INFORM 3.0 Pre-Dispute Process
The Verifi INFORM 3.0 pre-dispute process is where the magic happens. When a customer contacts their bank about a transaction, the system kicks into gear.
First, the bank queries INFORM 3.0 for transaction details. The platform then shares comprehensive order information including:
- Purchase amount and date
- Merchant billing descriptor
- Tax information
- Shipping address
- Device ID and IP address
- Payment verification responses (AVS, CVV, 3-D Secure)
This detailed information helps customers remember their purchase. In many cases, they realize the charge is legitimate and drop their complaint. No chargeback, no fees, no hassle.
Setting Up Verifi INFORM 3.0: Integration Steps
Getting started with Verifi INFORM 3.0 integration doesn’t have to be complicated. I’ll walk you through the essential steps.
Step 1: Account Setup and Configuration
First, setup your account. You’ll receive:
- API credentials
- Integration documentation
- Testing environment access
- Technical support contacts
Step 2: Data Integration Requirements
Your integration needs to send specific transaction data to INFORM 3.0:
- Basic order info – Amount, date, order ID, merchant descriptor
- Customer details – Email, phone, billing/shipping addresses
- Device data – IP address, device fingerprints, browser info
- Payment verification – AVS results, CVV responses, 3-D Secure status
Step 3: Testing and Go-Live
Before processing live transactions, thoroughly test your integration. Send sample transactions through the testing environment and verify that all data appears correctly in the INFORM 3.0 dashboard.
To qualify for CE3.0 protection, you need:
- Prior transaction history – At least two settled transactions 120+ days before the dispute
- Matching data elements – Minimum two core elements must match between transactions
- Required elements – One matching element must be IP address or Device ID
When these criteria are met, CE3.0 significantly strengthens your dispute response. I’ve seen merchants win cases they would have lost without this evidence.
Core Data Elements for Matching
The system compares these key data points:
- User ID or account number
- IP address (required match)
- Device ID (alternative required match)
- Shipping address
- Email address
- Phone number
Implementing Verifi INFORM 3.0 is one of the smartest moves you can make to protect your business from costly chargebacks. By sharing detailed transaction data in real-time, you can resolve disputes before they escalate and maintain healthier relationships with your customers.
Remember these key takeaways:
- Focus on data quality for maximum effectiveness
- Respond quickly to dispute alerts
- Use Compelling Evidence 3.0 for additional protection
- Monitor your performance metrics regularly
The platform typically reduces chargebacks by up to 75%, making it an essential tool for any serious e-commerce business. Don’t wait until chargebacks drain your profits – start protecting your business today.